Abstract

In the last decade there has been a paradigm shift in health care and well-being. Alongside an emerging concern for the environment, there is also a “Green iTec” generation more focused on natural and ecofriendly Cosmetics (e.g. ECOCERT, COSMOS and NATRUE standards), Healthy Eating, Biological and Technological Medicine, as well as Preventive one based on natural products (mainly plant extracts) and supplements with alleged therapeutic action - Nutraceuticals. Integrative Biological Medicine follows the line of the so-called “smart food” and highlights the importance of gut microbiota and intestinal health. In fact, the intestine is the organ where absorption occurs, and is therefore, a vital organ among others. On the other hand, this medicine may also be able to integrate Hormone Modulation through the prior adoption of healthy habits and by processes that directly or indirectly influence the production and regulation of hormones, such as the intake of vitamins and minerals. In the case of deficit or imbalance, bio-identical hormones are administered to restore the body’s functional balance.